💜 What inspired you to join Epical, and what stood out to you about the company? 

I was inspired by the growth journey that Epical is on. The fact that the company was not widely known and had its challenges motivates me. I enjoy stepping into situations where things are not running perfectly because that is where I can help bring structure and implement meaningful changes. What also stood out was Epical’s ability to combine deep technical expertise with a human-centric approach, creating real impact for customers in the Nordics. 

💜 What’s your ambition for marketing and communications at Epical? 

My ambition is to position the company as the leading data consultancy in the Nordics and the trusted partner for data-driven transformation. Marketing will amplify our brand, educate the market, and inspire decision-makers through authentic, insight-driven, and customer-centric communications. For FY26, our strategy focuses on brand building and lead generation, with priorities in awareness, thought leadership, strategic partnerships, client experience, demand creation, employer branding, and data-driven digital marketing.

💜 What’s something you’ve learned or experienced in your first few months that surprised or impressed you? 

I have been impressed by the depth of expertise across the organization and the collaborative spirit that drives projects forward. It is not just technical excellence - there’s a genuine willingness to share knowledge and work cross-functionally, making complex initiatives achievable. 

What surprised me most is the openness and warmth of the people. Everyone is genuinely nice; they ask how you’re doing and create a culture where you truly want to come to the office. That human touch makes a big difference - and it is something I deeply value because it reinforces why I love being part of Epical. 

💜 How do you see marketing contributing to Epical’s growth and impact in the Nordics? 

Marketing will be a critical growth engine for Epical by shaping a strong, differentiated narrative in a competitive market. Through thought leadership, strategic content, and data-driven campaigns, we will build brand awareness, strengthen trust with decision-makers, and position Epical as the leading partner for data-driven transformation. 

Equally important, marketing will work closely with sales to drive demand generation, aligning campaigns with pipeline goals, enabling account-based strategies, and creating compelling storytelling that translates technical capabilities into clear business value. This collaboration will accelerate lead generation, foster long-term client relationships, and deliver measurable impact across the Nordics. 

💜 What’s one fun fact about you that your colleagues might not know? 

Being a double twin mom! Some people say double trouble; I say double fun! It has taught me the art of multitasking, patience, and finding joy in beautiful chaos — skills that come in handy both at home and at work.